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How to Identify & Work With the Best Brand Influencers for Your Business
When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's...
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The Ultimate Guide to Sponsored Content
Research shows that people remember branded content twice as long as they remember a traditional advertisement. But creating your own branded videos, blogs, or podcasts can require a lot of bandwidth....
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25 Handy Slack Hacks Everyone Should Know
A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market). Initially, it was hard to get used to uttering phrases like "Just Slack me" or...
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Want to be a Better Social Media Marketer? Listen to These 13 Podcasts
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media...
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13 Great Landing Page Examples You'll Want to Copy in 2019
While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next...
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The Ultimate Guide to B2B Marketing in 2019
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest...
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The 9 Best Cover Letter Examples: What They Got Right
Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over...
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29 Email Deliverability Tips You Must Know in 2019
Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates...
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Ad Tracking: What It Is & How to Do It
Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like...
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How HubSpot Personalized Our Chatbots to Improve The Customer Experience and...
You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. Including...
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Why You Shouldn't Buy Instagram Followers (& What to Do Instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking...
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The 16 Best WordPress Analytics Plugins in 2019
What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your...
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Survey finds 87% of project managers believe Brexit will negatively impact...
Headline Survey finds 87% of project managers believe Brexit will negatively impact their business... See it on Scoop.it, via Operations Coach and Operations Management
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How to manage your web design projects effectively
It doesn't matter if you are a seasoned designer, or are just getting started; managing your web design projects can be very challenging, especially when you're not informed on the right strategies to...
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10 How-To Videos That Really Work (And Why)
Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful...
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