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How to Prepare an Advertising Plan [Free Template]
Oftentimes, turning an idea for an advertising campaign into reality isn't exactly simple. Among other things, you must get buy-in from other teams, earn approval from bosses and executives, negotiate...
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How to Calculate Your Business’s Break Even Point [Video Included]
You've heard the term "break even." It's a popular way to describe a time when you spent exactly as much money as you made. "We gambled $200 at the casino and won $200, so we broke even." But in a...
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The Ultimate Guide to Content Marketing in 2019
It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why...
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The Ultimate Guide to Landing Pages
A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website....
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21 Google Doc Features You Didn't Know Existed (But Totally Should)
A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong. It turns out you're supposed to fan out the...
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The Ultimate Guide to Marketing Trends in 2019
Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes...
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The What, Why, and How of Behavioral Marketing [+ Examples]
Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their...
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The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid...
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How to Create Your First Web Form (Tutorial)
Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and...
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The Ultimate List: 57 Online Local Business Directories
What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is...
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6 Questions to Ask Before Launching a Moon Shot Project
It helps to have a charismatic sponsor. Chief Operating Officer's insight:http://www.ops.coach/ See it on Scoop.it, via Operations Coach and Operations Management
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Scrum vs. kanban: Which agile methodology is better?
Learn the differences between scrum and kanban and which may be best for your team. Chief Operating Officer's insight:www.ops.coach See it on Scoop.it, via Operations Coach and Operations Management
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Scaling Agile to Create “Frictionless IT” - DZone Agile
How to utilize Agile to create frictionless IT through reorganizing teams and creating a relationship between IT and business. Chief Operating Officer's insight:http://www.ops.coach/ See it on...
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How To Receive Meaningful Design Feedback From Clients?
Feedback is tough. Hence its important to know the tricks to receive meaningful feedback from clients for the effective end goal of a perfect design. Chief Operating Officer's insight:www.ops.coach...
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The Ultimate Guide to UX Design
Think about a website or app you love. What do you love about it? The ease of gathering relevant information? How you can buy something in one-click (and have it delivered tomorrow)? Or how quickly it...
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14 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]
I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style....
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YouTube Algorithm: The Constantly Updated Guide to YouTube's Updates...
Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while...
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The Ultimate Employee Offboarding Guide [w/ Process Flow Chart and Checklists]
The post The Ultimate Employee Offboarding Guide [w/ Process Flow Chart and Checklists] appeared first on Tallyfy. You spend many many hours, energy, and money trying to find the right person to hire....
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