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How to Write an Effective Communications Plan [+ Template]
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the...
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These Influencers Are Computer-Generated: The Future of Marketing, or...
More likely than not, you see influencer posts on your Instagram feed daily. In many ways, they become part of your life -- influencing everything from exercise classes you take, to clothes you buy....
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Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching?
While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on...
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AgileFall – When Waterfall Sneaks Back Into Agile
This article previously appeared in the Harvard Business Review AgileFall is an ironic term for program management where you try to be agile and lean, but you keep using waterfall development...
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How much money does a YouTuber make from 1,000,000 views? /
How much money does a YouTuber make from 1,000,000 views? Chief Operating Officer's insight:Business Operations Consulting See it on Scoop.it, via Operations Coach and Operations Management
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Iterate, then do it again, for better project management
Project management at WSECU($3.0B, Olympia, WA) has taken a sharp turn in the past year. Before the fall of 2018, the credit union would identify a new or improved product or service and, at the onset...
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10 European startups shaping the future of the construction sector | EU-Startups
Construction is a huge industry, expected to be worth $10.3 trillion in 2020. Traditionally a slow moving, manual sector, construction is finally starting to digitise. Chief Operating Officer's...
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How to Write an Effective Communications Plan [+ Template]
Learn how to draft a communication plan that is effective across your company. Chief Operating Officer's insight:Business Operations Consulting See it on Scoop.it, via Operations Coach and Operations...
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The 12 Types of Content Marketing in a Marketer's Arsenal
When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For...
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Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog
You know what sounds like a really bad idea? Deleting 3,000 pages from the HubSpot Blog. You know what our SEO and Web Dev teams did in February? Deleted 3,000 pages from the HubSpot Blog. No, this...
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How the pods approach can be an effective project management strategy
Read about the benefits of using the pods method for project management, and get tips on implementing this strategy. Chief Operating Officer's insight:Project Operations Consultant See it on Scoop.it,...
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KFC launches trial of horrific "Chicken Donut" /
KFC launches trial of horrific "Chicken Donut"... Chief Operating Officer's insight:Project Operations Consultant See it on Scoop.it, via Operations Coach and Operations Management
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How to Successfully Manage Organizational Change
Anyone who wants to know how to successfully manage organizational change must learn change management. Here, we cover key concepts around managing change. Chief Operating Officer's insight:Project...
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3 Tips on How to Avoid Losing Employees to the Gig Economy
The gig economy is defined as “a way of working that is based on people having temporary jobs or doing separate pieces of work, each paid separately.” In recent years, there has been an influx of job...
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How to Run a Focus Group for Your Business
When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Typically, this is done through...
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MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum
The MarTech Interview Series with Ezra Doty, CEO, and Co-Founder at Quorum is a fun Q&A style chat. It follows a two-part format On Marketing Technology, and This Is How I Work. Chief Operating...
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How to Create a Love Affair Between Sales and Marketing
The relationship between sales and marketing can best be described as symbiotic. However, there is a lot to be gained from sales and marketing alignment. Chief Operating Officer's insight:Marketing...
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