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How to Research like HubSpot’s Research Team
In college, research was always my favorite part of writing papers. I don't know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it's not...
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Effective Communication is Good Business | 49 12/11 by EverythingHR Podcast |...
This week on the EverythingHR Podcast, Jeneen McNally joins EverythingHR CEO Felicia G. Harris to discuss effective Communication. Jeneen is the CEO of Speak So They Listen, LLC. a corporate training...
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20 Successful Strategies for Organizational Transformation
In the digital age, businesses need to develop modern, relevant strategies for organizational transformation. Operations Consulting See it on Scoop.it, via Operations Coach and Operations Management
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How 13 Brands Are Leveraging Snapchat Discover
Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. However, marketing on Snapchat hasn't always been easy. Between...
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into...
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Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert
In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of...
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7 Request for Approval Emails to Make Client Communication Easier [Templates]
When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature. And if you are selling your...
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3 Types of Marketing Attribution Software to Try in 2020
Despite (and because of) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a...
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How change managers can craft an effective resume
Change managers can be a vital piece of an efficient and well-run organization. Here's how to show off your talents to get that great change manager job. Operations Coaching See it on Scoop.it, via...
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Building a cybersecurity roadmap: The path to success
Cybercriminals are constantly changing their tactics, and it’s no longer possible to prevent — or even detect — every attack. This makes traditional, reactive approaches to security inadequate....
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How to Craft Brand Messaging Your Target Audience Will Love
As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging. The brand has reinvented...
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RPA (Robotic Process Automation): What’s In Store For 2020?
Expect the growth to continue as well as the aggressive expansion into areas like AI (Artificial Intelligence)... Operations Coach and Operations Management See it on Scoop.it, via Operations Coach...
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Tim Talks: Tactics for Growing Change Management Capability
In this Tim Talks video, Tim Creasey discusses how growing a capability in change management fundamentally changes how we do change. Business Operations Management See it on Scoop.it, via Operations...
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The 18 Most-Followed TikTok Brands and Influencers
After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade Like any trendy social...
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5 areas of focus when adopting AI in your organization
Too many corporate AI pilot programs fail. Here are the five areas you should focus on to get your company's AI initiatives soaring. Operations Consultant See it on Scoop.it, via Operations Coach...
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Why Use an Organizational Transformation Model?
What is an organizational transformation model? And how do businesses benefit from them? Learn examples, best practices, and tips in this article. Operations Consulting See it on Scoop.it, via...
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The Beginner's Guide to Customer Targeting
Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. But what about a...
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