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What Are SOPs & How Do You Write Good Ones?
Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. To fulfill this request,...
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KPI Dashboards & How to Use Them in Your Marketing
The life of a business leader is all about juggling your priorities -- and a big part of keeping everything moving is making sure that existing initiatives are on-track, while creating space for smart...
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Scratching the Itch: Knowing When to Leave a Job or to Stay
The average person now holds 12 jobs across a career, but how do you know when it's time to leave one company for another? Chief Operating Officer's insight:Operations Consultant See it on Scoop.it,...
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5 MYTHS ABOUT ENTREPRENEURSHIP DEBUNKED
The startup scene in Bangladesh right now is gathering steam, with plenty of youngsters choosing to skip the corporate life to jump into the risky but rewarding world of entrepreneurship. However,...
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Escaping Two Prisons – Corporate Life and the Failure of Entrepreneurship -...
I’ve always seen myself as a free spirit. But, that didn’t prevent me from doing all the things I was “supposed” to do. I graduated from high school, got into a good college, and got a...
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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat's success wasn't...
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53 Facebook Statistics to Know for 2019
As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested...
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To Support Entrepreneurs, Constructing Cool Spaces Isn’t Enough –
The appeal of the “build it and they will come” mentality is its simplicity. But the constraints for new businesses are often different for each city. Chief Operating Officer's insight:Project...
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Is Your Legacy Industry About to be Disrupted?
In this contributed article, Greg Robinson, Managing Director for 4490 Ventures, discusses what’s next for entrepreneurs, now that the commoditization of consumer-facing IoT has made such incredible...
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Will My Professional Experience Make Me a Great Franchise Owner?
Franchises can be a career transition if you're interested in entrepreneurship. Learn about the professional experience that makes great franchise owners. Chief Operating Officer's insight:Project...
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Podcast Advertising: 5 Experts Reveal Their Secrets
Are you one of the 150 million Americans who commute to work every day? If so, I'm guessing you've listened to a podcast or two. You're not alone. According to Infinite Dial, U.S. podcast audiences...
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Theranos Whistleblower on How to Spot Red Flags at Sketchy Startups
“Realize your own intention to speak up. And prepare yourself a little bit,” said Erika Cheung, a former chemist at debunked biotech startup Theranos. Chief Operating Officer's insight:Operations...
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Is Your New Business Actually Ready to Grow? Take These Three Steps First
Before you grow your business, take a moment to flesh out your processes. Your future self will thank you for not skipping this piece of business advice. Chief Operating Officer's insight:Operations...
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Opening an Etsy Shop: The Ultimate Guide on How to Start an Etsy Business
Follow our step-by-step guide to learn how to start an Etsy shop. It may seem complex at first, but opening an Etsy shop is actually pretty straightforward. Chief Operating Officer's...
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How to Make a Video: a Step-by-Step Guide
In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting...
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How a Visual Language Can Spell Success for Your Next Marketing Campaign
Whether you're bingeing an original series on HBO or scanning your Instagram feed, high-quality visual content is now easier to find than ever. Which means visual content is now an absolute necessity...
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How to Design a Logo [Step-by-Step Guide]
I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognize (even without the brand's name attached)....
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