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A Strong Network Can Be Your Business's Best Safety Net
When I lost my job, I felt like I lost everything. But I hadn't. Here's how I built a network that helped me rebound even stronger. Chief Operating Officer's insight:Interim COO - Fractional COO -...
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Women-owned businesses see rapid growth
Last year, the U.S. experienced record entrepreneurship levels. For the first time ever, the nation surpassed a million establishment openings. Women, in particular, drove entrepreneurship in the...
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What steps can companies take to adopt a Zero Trust approach to security?
Zero trust - never trust, always verify. Zero Trust isn’t as simple as turning on certain pieces of software. Zero Trust is a holistic approach to security that requires reorganizing a company’s...
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5 Marketers Reveal How They Understand & Influence Consumer Behavior
As Elle Woods once said, "Whoever said orange is the new pink was seriously disturbed." If you haven't seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer...
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13 Examples of Re-Engagment Emails for the Subscribers You Miss
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop...
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Why every CEO should know more about entrepreneurship
Entrepreneurship is often viewed as different to the corporate business mindset, reserved for the people who don’t fit the traditional mould and are out to be game changers. However, can leaders in...
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Savvy program promotes women’s leadership
Harrah’s Cherokee Casinos launched a new initiative this year that strives to create “50/50 representation of gender equity” across the management ranks at its properties.According to Leeann Bridges,...
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Entrepreneurship in the Arts
In an effort to promote social change and drive innovation in the food, arts and crafts business, on the 4th of October 2019, the Sol-Plaatje University... Chief Operating Officer's insight:Startup...
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What Exactly is a Company's CMO?
Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success....
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An Introduction to Persuasive Advertising vs. Informative Advertising
Out of all the entertaining ads that played during Super Bowl 53, there’s only one commercial that I woke up thinking about the next morning: Pepsi’s “More Than OK”. “More Than OK” poked fun at how...
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How to Get on Board With the Digital Transformation [+ Templates]
Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. Consumer buying behavior has drastically changed -- today, the majority...
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Remote HubSpot Employees Give 8 Tips for Working From Home
At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally Remote work is becoming so valuable to prospective employees...
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CEO shares benefits of running a social enterprise
RUNNING a socially responsible enterprise is positive for society as well as business, entrepreneurs at the University of Dundee will hear tomorrow. Chief Operating Officer's insight:Operations Coach...
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AI Summit: How to become a vice president at AWS
Sandy Carter shares notes on her journey from a “geek girl” to an executive at the world’s largest cloud company Amazon Web Services is not just a cloud provider: in recent years, the company has done...
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3 Ways to Stop Ignoring the Teacherpreneur In You
When was the last time you focused on your passions and dreams? Have you been letting things get in the way? Here are some tips to help. Chief Operating Officer's insight:Operations Coach Consultant...
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How to Create a Professional Promo Video on a Shoestring Budget
There are millions upon millions of blog posts published every single day. That’s been true for a few years now. And these numbers continue to grow exponentially with the increase in new online sites...
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What's a Finsta? We Explain This Confusing Instagram Trend
I first heard the term "Finsta" from my 16-year-old cousin. She had just taken a ridiculous selfie of herself, and had declared it "Finsta-worthy". When I asked what she meant, she explained a...
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