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Chase your dream - your startup fix for the week
Gurugram- and Hong Kong-based InvestoAsia aims to help retail investors to easily invest in international markets, especially in China and South Korea, which Smriti feels is currently a major...
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Entrepreneurship… in Science?! | Faculty of Science | University of Ottawa
When: November 18, 2019 from 12PM- 1PMWhere: STEM 117 This workshop is part of Global Entrepreneurship Week. It will present two researchers / entrepreneurs who have successfully translated their...
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The Ultimate Guide to On-Page SEO in 2019
So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to...
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The Ultimate Guide to Technical SEO
List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone....
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Technical SEO Clickability Checklist
While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords...
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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, &...
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better...
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7 Brands That Got Inclusive Marketing Right
Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you're not alone. Growing up in a small town...
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The Human Element of Advertising, Why Targeting is Critical, and Other...
LinkedIn is a powerful tool for marketing -- in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% Businesses in industries ranging from higher...
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What's a Competitive Analysis & How Do You Conduct One?
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you're not sure, or if the last "analysis" you ran was a quick...
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The Beginner's Guide to Conversational Marketing
How did your grandparents, parents, and younger siblings grow up gossiping about the latest party? I bet they’d all have different answers. Don’t believe me? Let’s take a trip back in time. First, we...
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The Beginner's Guide to LinkedIn Marketing
Did you know LinkedIn has over 660 million users across the globe? Meaning the platform is one of the top social networks today. Now, an important question: Is your business using LinkedIn to its...
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The Best Time to Send an Email (Research-Backed)
Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails,...
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15 Podcast Tools to Take Your Show from Good to Great in 2019
Just like Sharpay Evans from "High School Musical" says, "It's out with the old, and in with the new." Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting....
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How the Fourth Industrial Revolution Could Affect Marketers
All around us, we're seeing implications of the Fourth Industrial Revolution on our daily routines. When was the last time you used Google Maps to get someplace? Or asked Siri a simple math question,...
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Performance improvement through self-talk
Speaking to others can be scary, but speaking to yourself is normal and can actually improve your speech performance overall... http://www.ops.coach/ See it on Scoop.it, via Operations Coach and...
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How to Calculate Hourly Rate for Freelance Marketers & Consultants
Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the...
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How to Write a LinkedIn Recommendation in 2019 [Quick Tip]
"Lisa has recommended you!" Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some...
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How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million
While every business owner likely realizes the integral role marketing plays in a business's overall success, marketing for marketing's sake isn't going to get you anywhere -- there has to be a clear...
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