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Email Background Images: a How To Guide (with Examples)
A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a...
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Martech and change management: Human factors matter most
Investing time to understand the nuances of change management can help martech practitioners deliver better results. http://www.ops.coach/ See it on Scoop.it, via Operations Coach and Operations...
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Shaping the Consultant/Client Relationship •
The client/consultant relationship can be amazing, delivering exceptional results. It can also be a minefield, causing sleepless nights, unsatisfying results, and even diminished trust in the...
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12 Traits of Webinars That Convert (& Turn Leads into Sales)
While webinars might sound old school, most B2B marketers still say that they are the most effective form of content marketing for their companies. While a jam-packed webinar is a beautiful thing,...
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The Key Difference Between Multivariate Testing & A/B Testing
There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what...
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How to Write an Ecommerce Business Plan [Examples & Template]
You know the feeling of having a great idea, a brilliant view of how it'll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that's...
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Advice to hospitals from digital health expert: Don't start with bright shiny...
Eric Langshur, CEO of Avia, wants to help hospitals create a business case, get executive buy-in, and determine how the project will be scaled, as well as the organizational changes that should happen...
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The Evolving Workforce: Why Businesses Must Adapt to Stay Competitive
Technological advancements aren’t the only drivers behind the shifting business landscape: the workforce itself is evolving. www.ops.coach See it on Scoop.it, via Operations Coach and Operations...
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5 Ways Visual Search Will Change the Way You Market
Hubspot's recent List of Marketing Statistics for 2019 identified an unmistakable trend -- the importance of visual content on social media. One of the highlighted studies found that the average...
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23 Witty Grammar Jokes & Puns to Satisfy Your Inner Grammar Nerd
Have you ever cringed at a "Got Milk?" ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school? Then you...
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Social Media Impressions vs. Reach: What's More Important?
Let's talk about social media metrics. When counting engagement, there are two terms you should know: reach and impressions. Reach is used to define who sees content. It's the total number of people...
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The Ultimate Guide to Google Docs
Everything Google touches seems to turn to gold. Not only has the brand helped online businesses generate billions of dollars through its search engine, but it's also — and continues to — branch out...
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What Is Content Seeding & How Does It Work? [Examples]
Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I...
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McKinsey explains what it takes to succeed at digital transformation
Digital transformation is hard. Although companies promise to commit to a strong digital agenda, not many succeed at becoming a digital-first business. Business Operations Management See it on...
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Implement strategy by strategic initiatives with effective program and change...
How can the implementation of strategies be managed in a professional way to achieve beneficial results? Responding to the increased interest in implementing strategic initiatives and change...
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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on...
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9 AI Tools to Streamline Your Social Media Strategy
Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital...
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