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Personality Tests: a Gimmick or Helpful Management Tool?
My coworkers and I love personality tests. We share them with each other to have fun and get to know each other — an important task since half of our team is remote and sprinkled across the country....
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How Consumers Actually Responded to All Those Black Friday Ads [New Research]
Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday...
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The New Approach to Work-Life Balance
CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours. Additionally, this phenomenon crosses global borders,...
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The New Approach to Work-Life Balance
CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours. Additionally, this phenomenon crosses global borders,...
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The Pros and Cons of Organizational Culture Transformation
In this article, we’ll look at the pros and cons of organizational culture transformation, when to transform, and a few best practices for changing culture. See it on Scoop.it, via Operations Coach...
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Five steps toward ethical AI adoption
Todd Lohr says businesses should prepare for structural changes and ethical workplace transformation by helping employees adjust to the role of machines in their jobs.... See it on Scoop.it, via...
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How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever
Direct-to-consumer (D2C) companies cater to people’s desire for simplicity. As much as consumers claim to love choice, analysis paralysis is a real thing; D2C brands eliminate the hassle of...
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Tried-and-True Ways to Promote Your Blog Posts
There’s nothing quite like the feeling of wrapping up a blog post. After many hours of outlining, researching, and creative writing, it feels amazing to review your completed work and imagine how much...
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25 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
Let's talk blogging. It's hard to get a blog started, and sometimes, even harder to organize all the content you want and need. If you use a blog hosting site like WordPress or a CMS like HubSpot,...
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25 Case Study Examples Every Marketer Should See
The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running...
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10 Logo Design Trends to Watch for in 2020 [Infographic]
We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and...
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The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads...
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Our Favorite Remote Workspaces and Why They’re Effective
"The future of work is being able to work in your pajamas," HubSpot's CTO, Dharmesh Shah, said in his 2019 INBOUND keynote. Shah noted how flexibility is the goal and remote work is a function. And,...
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7 Marketing Experts Share What They’re Focusing on in 2020
From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Working closely with marketing leaders...
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HubSpot Marketers Reveal Their Favorite Campaigns of 2019
In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption...
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