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Why Playing Games at Work Could Increase Productivity and Employee Satisfaction
Consider this — you're trying to add the final slides to an important presentation, but you can't seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire...
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The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising
It's hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses...
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How to Write Good Instagram Captions: 8 Bookmarkable Tips for Perfecting Your...
Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what...
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HubSpot's Guide to Building a Killer Marketing Team
We all know the age-old expression, "There is more than one way to skin a cat." Though I've never tried, I'm going to guess they're right about that. Likewise, there are many different ways to build a...
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A Marketer's Crash Course to Hyperlocal Marketing
A couple of weeks ago, I was planning a trip to New York. I'd never been, so I was excited to start planning and figure out my itinerary. Once my hotel room was booked, I started looking for things to...
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How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your...
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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs
When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands,...
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The Ultimate Guide to Email Marketing
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early...
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35 Podcast Stats That Advertisers Need to Know in 2020
If you're trying to connect with younger audiences, like millennials or Gen Z, odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes...
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9 of The Best Facebook Groups We've Ever Seen
Let's face it: the way people are using and interacting with Facebook is shifting. The same can be said for businesses, too. In the past, businesses looking to market using Facebook had one major tool...
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The Ultimate Guide to Social Media Analytics
There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to...
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How to Do A/B Testing: A Checklist You'll Want to Bookmark
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing...
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How to Structure a Kick-Ass Marketing Team for Any Company
 Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know...
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5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals...
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Everything You Need to Know About Business Process Automation
When I think of automation, my first thought is that judgment day from "The Terminator" is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their...
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Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic...
Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: "Good SEO ... means consistent output of content....
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14 Time-Saving Tools for Managing Your Twitter Following
According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front...
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