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42 of the Best Affiliate Programs That Pay the Highest Commission
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog,...
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How to Become an SEO Expert, According to HubSpot’s SEO Team
Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor...
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Why HubSpot's Director of Web Strategy Says Your Website Isn't About You
Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you? The discussion of web strategy can...
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How AI Tools Dropped One Agency’s Reporting Time by 97%
As marketers in 2020, there's one major thing that we have in common: We're driven by data. Regardless of whether we're copywriters, social media managers, videographers, or web designers, data is key...
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Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams
To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. If you don't, your prospects will suffer. For instance, imagine this: your prospect...
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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right
Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company's growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of...
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7 Amazingly Effective Lead Nurturing Tactics
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage...
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How to Write an Incredible Startup Marketing Budget for 2020
As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and...
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Why CRM and Marketing Automation Need Each Other
When I was younger and I listened to Hannah Montana sing "The Best of Both Worlds," I didn't fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the...
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How to Create a Revenue-Generating Google Ads Campaign
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a...
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Are Amazon 'Sponsored Products' Ads Worth It?
Say you're in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. Amazon came away with nearly 40% of the US ecommerce market...
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Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be...
There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be...
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What Is Twitch? How Do Brands Use It?
I am an avid player of The Sims video games. For over a decade, I've been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game...
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How 5 Brands Use WhatsApp For Marketing
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed...
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9 Ways to Deal With Imposter Syndrome Before It Hinders Your Success
"I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some...
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Does Your Blog Need Its Own Social Media Channels?
If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And,...
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The Plain-English Guide to Local PPC
For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local...
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