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How to Explain Banner Ads to Anyone
Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that's...
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How to Run a SWOT Analysis for Your Business [Template Included]
A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward...
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How to Create a Market for Your Product When There Isn't One
I'm on the floor in this tiny office above a bar in Mountain View, fiddling with the wifi router and thinking to myself -- "Wow, so this is what it's like to be a CEO!" Like a lot of you reading this,...
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New Breed Of Biotech Investors Show Their Hand With $10 Billion Investment In...
In leading the $10 billion investment in LabGenius, two U.S. venture capital funds Lux Capital and Obvious Ventures reveal a biotech investing strategy not seen from the old guard of life science...
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The Open Secret of Development Economics by Yao Yang
To many in China, this year's Nobel Memorial Prize in Economic Sciences seems to have shone a spotlight on one area of development economics at the expense of another. While randomized controlled...
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Are Venture Capitalists Hopelessly Biased, or Deceptively Rational?
Close scrutiny of VC deal terms in India reveals a nuanced pattern of objectivity and discrimination. Chief Operating Officer's insight:www.ops.coach See it on Scoop.it, via Operations Coach and...
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The Anatomy of a Perfect Podcast Episode, According to HubSpot's Podcast Expert
Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week -- for reference, that's nearly four times the amount of...
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4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert
In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users. The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and...
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The Ultimate Guide to Creating Compelling Webinars
Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential...
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How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per...
Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans. Over one billion people use the app...
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Permalinks: What They Are & How to Structure Them for Max SEO Value
What comes to mind when you think of SEO? "Permalink" probably isn't the first or second thing, maybe not even the tenth thing. The truth is, though, permalinks and SEO have a lot more in common than...
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Claudia Cavalluzzo: A network of support is the real prize for entrepreneurs...
In the last 10 years, a plethora of business competitions, accelerators, business ­incubators and business awards have emerged in Scotland. In this very active ecosystem, people are...
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Bring Customer Loyalty Under the Customer Experience Umbrella
Why is there such a disconnect between loyalty and customer experience efforts, and how can they be more aligned? Chief Operating Officer's insight:Ops Coach See it on Scoop.it, via Operations Coach...
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A Comprehensive List of HTTP Status Codes
One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it...
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8 Little-Known Instagram SEO Techniques for Increasing Reach
Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users -- which means it's now more popular than social...
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21 Great Examples of PowerPoint Presentation Design [+ Templates]
We can all agree there's more than one way of doing something. For example, some people default to the "loop, swoop, and pull" method when they tie their shoes, while others swear by the "bunny ears"...
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How Our Main Competitor Helped Chanty Increase Leads by 10K
In any industry, a competitive analysis is an important component of your marketing strategy. However, particularly if you're a small business, beating the market leader can feel impossible....
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