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10 Clio Winning Campaigns That Marketers Can Learn From
When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out...
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The Ultimate Guide to Integrated Marketing
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is...
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Entrepreneurial education is coming of age
Leading universities and the non-mainstream ones, too, have campuses dedicated to entrepreneurship education, which is seen as the answer to economic slowdown and joblessness. Chief Operating...
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'Accidental Entrepreneur' to Speak to City of Newport Business Club
A businesswoman who describes herself as an ‘accidental entrepreneur’ will be the guest speaker at the latest meeting of the City of Newport Business Club. Chief Operating Officer's...
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Social Media Marketing: The Ultimate Guide
As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing,...
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How to Do Market Research: A 6-Step Guide
Today's buyers hold all of the power when making a purchasing decision. You're also likely aware that they're doing some of their research online. But have you really adapted your marketing plan to...
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35 Office Costume Ideas for Marketing Nerds & Tech Geeks
Halloween is a fun holiday, and it doesn't get the attention it deserves. It doesn't have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in...
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Professional Invoice Design: 16 Samples & Templates to Inspire You
Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics...
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The Future of Work Is in These 3 Things
People are changing the way they work. The root of this change is the growing acceptance of flexibility in the workplace. So, when we talk about the future of work, we have to focus on what’s...
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Facebook and Instagram Might Remove Like Counts: What This Means for Marketers
For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Although Instagram's parent company...
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16 Effective Ways to Build Your Online Presence
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for "dress pant yoga pants" on Google, I found the...
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The Ultimate Guide to Freelancing
Freelancing is an attractive way of life. The independence, autonomy, flexibility, and unlimited financial potential are all incredibly inviting, especially for employees who are tired of their...
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15 Essential Social Media Marketing Tips From Beginner to Advanced
One of the most humbling experiences as a marketer is putting out that tweet you just *knew* would be a home run for your audience. We’d like to think of ourselves as being able to come up with A+...
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Inbound Marketing vs. Outbound Marketing
When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, in 2019, a lot of innovative and successful businesses are...
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The 20 Quantifiable Benefits of Social Media Marketing for Business
If you've been a marketer for a while, you most likely know the basic facts about social media marketing: It's cost-effective and it's a way to engage with your customers and potential customers. All...
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The 10 Best Reporting and Business Intelligence Tools for Marketers
Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Fortunately,...
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How to Create a Successful Blog Strategy: A Step-by-Step Guide
Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don't invest...
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