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Why Refusing to Discuss Failure Erodes a Culture of Growth
Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out? Alternatively, have you ever watched while data was...
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5 Ways Working Remotely Changed the Way I Think About Teamwork
For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin. People talk a lot about remote...
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45 Emerging Technology Stats to Know in 2020
As a writer who loves covering emerging technology and human being, I'm surrounded by technology. Each morning, I wake up to my Amazon Echo's alarm and ask Alexa about the weather. On my train ride...
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Are Webinars Dead? How to Make a Webinar that Works in 2020
As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to...
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Is Snapchat Discover Right for Your Brand?
When you think of Snapchat, what do you think of? Personally, I think of a single thing: "It's crazy how much marketing opportunity there is on this app." Now, you may be thinking, "There's no way,"...
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The Social Media Content Calendar Template Every Marketer Needs [Free Template]
"We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet." Sound familiar? Scrambling for social content is nothing new. We...
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What Is a CMS and Why Should You Care?
Deep in the sea of acronyms in the marketing world, there's an overwhelming amount to keep straight. SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most...
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Twitter Topics: How to Use It & What Marketers Need to Know
According to a report from Mention, roughly half a billion tweets are published on Twitter every day. The platform, which enables you to tweet out your thoughts or content in under 280 characters, is...
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How to Use Google Ads Keyword Planner, According to 5 Specialists
When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve...
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The Best Super Bowl Ads of All Time
The next Super Bowl is coming. And as we get closer to the big game, Americans aren't just looking forward to the football -- they're also excited to see what the nation's big-budget brands will come...
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Types of Blogs that Make Money in 2020
Blogs are all about you — what you want to write about, create, and share with the world. That's probably the best part about them:the opportunities are endless. You've probably come to this post...
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How to Use & Promote Inclusive Language at Your Organization
Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation. For instance, your coworker might say, "Sorry I missed the meeting — my doctor was...
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Which Instagram Story Formats Really Engage Viewers [New Research]
In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors...
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The 60 Best Free Online Courses For Whatever You Want to Learn
Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology emerging at breakneck speeds, there's a palpable...
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How to Understand & Calculate Statistical Significance [Example]
Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are...
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Misconceptions About COO Duties And How A Fractional COO Can Maximize Your...
Starting With Your New Remote Chief Operating Officer So you have decided to hire an interim or part-time Chief Operations Officer. What are the next steps for Chief Operating Officer's...
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Misconceptions About CMO Duties And How A Fractional CMO Can Help Maximize...
Laying The Foundation For Your New CMO So you have decided to hire an interim or part-time CMO. What are the next steps for your business and how will your Chief Operating Officer's...
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Step by Step Guide to Creating a Website
In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone...
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