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Can't Afford a Super Bowl Ad? Here's What to Do Instead
This year, a 30-second Super Bowl ad slot cost roughly $5.6 million. While $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs...
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52 Gen Z Stats Marketers Need to Know in 2020
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. Headlines like, "Gen Z is Coming, Are You...
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The Ultimate Guide to Product Marketing in 2020
During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus —...
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13 Critical SEO Tips That Helped HubSpot Become an Organic Powerhouse
Throughout all of 2017, HubSpot experienced something that had never happened before -- our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the...
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How to Use Pinterest for Blogging
Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to...
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Do You Really Need Sound in Your Instagram Stories? [New Research]
Since the dawn of Stories features across social media platforms, many brands have asked, "Should we make Stories with or without sound?" While some people love to get the full experience of sight and...
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Why Accessible Marketing is the Future, According to an Inclusive Design Expert
One in four people live with a disability in the United States. That means, if your marketing content excludes people living with a disability, you could be losing out on the potential of converting...
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Paid Social Media: Worth The Investment?
Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on...
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An Inside Look At HubSpot's Enterprise Marketing Playbook
We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your...
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Marketers: Is Your Ecosystem Ready for 2020?
At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they...
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How to Build A Business Plan That Stands Out [Free Template]
Nowadays, it seems like a new company is starting every hour. But, while starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a...
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How Neuromarketing Can Revolutionize the Marketing Industry [+Examples]
If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of...
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How to Market A Product to Wow Customers
Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Let's say you've developed a great product,...
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How Market Intelligence Will Make Your Marketing Team More Agile
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we're all obsessed with cheese. So anytime I see a cheese store, I'll go in and sample...
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What's The Best Time to Send Email Campaigns? (Research-Backed)
Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at...
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How to Choose the Right Marketing Automation Platform for Your Ecommerce...
So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+...
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