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20 Nerdy Valentine's Day Gifts for the Marketer in Your Life
Roses are red, violets are blue, Valentine's Day is coming ... and you didn't think this one through. If you're shopping for a marketer, picking out a gift can be even more intimidating. We love...
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Subdomain or Subdirectory? What They Are & How They Affect SEO
One of the most heated debates that I've been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my...
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15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems...
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Event Invitation Emails: How to Create One that Rocks
Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers Email event invitations, however, shouldn't be stressful....
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Super Bowl Ads Were Short This Year: Here's Why That Worked
Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, "Were there fewer ads this year?"...
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500 Atlassians Worked Remotely for a Week — Here's What We Learned
Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can't stop sneezing. But our...
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17 Clever Print Ad Examples To Complement Your Digital Campaign
You would think print advertising is void of innovation today, but that's actually not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and...
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5 Facebook Video Stats You Need to Know in 2020 [Infographic]
Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful...
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4 Marketing AI Predictions for 2020, According to Experts
According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it's also impacting marketers in subtle ways that might not be...
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How to Write a Case Study: Bookmarkable Guide & Template
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or...
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What You Need to Know About Creating a 'Do Not Reply' Email
During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. Well, chips and a one gallon Tupperware full of my aunt's...
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How HubSpot Uses Long-Form Video to Build a Brand
Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI. At...
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Is A Media Mix Right for Your Brand?
Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I'm willing to bet a typical campaign includes at least three. Those mediums —...
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7 Email Cadence Best Practices for Better Email Marketing Campaigns
By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels. Emails can include everything from details about pressing,...
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9 Valentine's Day Marketing Campaigns to Inspire You
Love, flowers, chocolate, bla bla bla ... Where are the marketing results?! Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging...
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