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The 4 Reasons You Chose a Bad Company Name ... Now What?
Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin....
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How to Automate Your Social Media Marketing Like the Pros
As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the...
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Welcome to The New Decade of Marketing
Marketers, welcome to 2020. This year begins the next decade of our profession. We can't predict everything that will change in the next ten years, but we can take a look at what's happening today and...
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Banner Ads Explained in 500 Words or Less
Let's talk about online advertising. Specifically, banner ads. You know the ones: when you're scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of...
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The Guide to Workplace Communication Channels You Didn't Know You Needed
Emails and IMs and shared docs — oh my! With all the different communication channels we use every day at work, it's easy to miss their nuances. Sure, email seems like a good go-to, but it has its...
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The 2020 Guide to Instagram Ad Costs
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users,...
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How to Explain Secondary Audiences to Anyone
When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and...
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Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It
Back in the late '90s (way back when), SEO was in its infancy. It was almost like the Wild West -- anything goes. Since the rules were loose, both white hat and black hat SEO tactics began to develop....
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How to Increase Your Organic Growth by Over 400%, According to the SEO Lead...
Here's a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses...
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Why Website Indexation Is A Must-Have for Marketers
How much do you know about website indexation? If it's next to nothing, you're not alone. Website indexation is not something you do as a marketer, but a process the search engine carries out when you...
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45 Tech Terms Translated Into Plain English
Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying "he's wired in" or "they're wired in" over and over again in reference to...
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5 Things I Learned About Product (and People) Management This Year
This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite...
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The Death of the Third-Party Cookie: What Marketers Need to Know
What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, we've been using them to track our website visitors, improve the user experience, and collect data that helps...
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12 Benefits of Email Marketing Your Marketing Team Must Know
As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know...
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6 Advertising Tips to Draw Customers In
Today, I was scrolling the Bon Appetit website, and by the end of my visit, I'd signed up for their newsletter. When I saw their newsletter advertisement, it was so effective that I just couldn't help...
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