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5 Examples of Brands Newsjacking in 2019
Shortly after the announcement that Prince Harry and Meghan Markle were "stepping away" as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan...
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The 10 Best Blogging Platforms & How to Pick One
As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me back in the day. If I went up to the plate with a quality bat that I personally preferred...
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What's an Organic Search & How Do You Report on It?
Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up...
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What Is Local PR and How Does It Work? [Examples]
Let's face it — building brand awareness isn't the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult. That is where public relations comes in....
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How One Marketing Agency Earns Radio, Local, and National Television Coverage
Most of us grow up with dreams of making it on TV or the local radio with headlines like "Local Man Does Good" or "Neighborhood Woman Breaks World Record". Unfortunately, many of us won't see those...
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What a Social Media Target Audience Is and How to Find It
For my master's program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations....
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What Does A/B Testing Have to do with Machine Learning?
To some marketers, A/B tests are a no-brainer. After all, there's nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though...
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How to Leverage YouTube Advertising for Your Direct Response Campaign
While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling...
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Features vs. Benefits: A Crash Course on Proper Messaging
Earlier, I was scrolling on LinkedIn and came across this ad. Instantly, I was impressed with the effectiveness of the language. The language, concise and clear, offers up the benefit of the product...
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How HubSpot Manages a Giant Website With a Tiny Team
I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago. If you've followed HubSpot's history, it’s also probably...
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What Are Direct Costs & How Do They Differ From Indirect Costs?
It's surprisingly inexpensive to start a business today -- as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every...
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10 Free Project Management Software Options to Keep Your Team On-Track
59% of U.S. workers say communication is their team's biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is...
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Help! My Brand Went Viral: 16 Small Brands That Made It Big
When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super...
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How the Workplace Could Change for Marketers in 2020 [and Beyond]
Remember the TV show Mad Men? For many in my generation, it opened our eyes to what working in advertising was like in the 1960s. When the show began, ad executive Don Draper's creative team was made...
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How to Actually Generate Leads on TikTok [Infographic]
As a marketer, you've likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. The video-based social...
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How Long Should Blog Posts Be in 2020? [New Data]
If you're a blogger, you've probably asked your editor "how long should this blog post be" more times than you'd care to admit. And most of the time, you'll hear an answer that sounds something like...
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